Frontier Airlines’s “Fly for Only a Buck” campaign which launched September 2, gained the company attention but not all positive. The promotion which offered last minute flights from select cities across the U.S. for only $1 generated considerable media coverage for both the minimal prices the company charged and the difficulties consumers faced while trying to book one of those flights.
Frontier's 'Fly For A Buck' Campaign Generates Attention, Not All Positive
Forbes - 15 Sep 2015 22:56
Frontier Airlines’s “Fly for Only a Buck” campaign which launched September 2, gained the company attention but not all positive. The promotion which offered last minute flights from select cities across the U.S. for only $1 generated considerable media coverage for both the minimal prices the company charged and the difficulties consumers faced while trying to book one of those flights.
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